Packages for the prospects that ignore your emails.

You’ve got a hundred cold emails in your inbox this week and not one box on your desk. Your prospects are the same. We ship them something they’ll actually keep, with a handwritten card and a page with their name on it. A few days later, your rep’s call is “did it show up?” instead of “did you see my email?”

Built and shipped from Austin, TX.

A personalized magazine-style cover, framed and staged on a desk next to a Well Sent card
Personalization & product
Package delivered
Follow-ups begin
Meeting booked

is this you?

Built for B2B teams and business owners with a list of dream prospects.

If one new client is worth $5,000 or more to you, the cost of a package is a rounding error. If you or someone on your team spends the week chasing meetings with prospects who never reply, those are the prospects I mail.

Usually a fit

  • You sell to other businesses
  • Your deals are big enough that one new client covers the whole campaign
  • You have prospects you want who aren’t answering your emails
  • Your prospects work out of a real office

Not a fit

  • Anyone selling to consumers
  • Anything under a few thousand dollars a deal
  • Prospects who work remote-only or out of a coworking space. A package has to land on a real desk, and I won’t ship to one that isn’t there.

here’s the whole mechanism

How a campaign runs

01

We build the list together

You tell me who you want: the industry, the company size, the person. I pull the contacts, verify the emails, and check every mailing address twice before anything ships. Already have a list? Even better, send it over.

02

I build and ship the package

Something they’ll actually keep, with their company on it. Inside is a handwritten card in your rep’s name and a QR code to a page with the prospect’s name on it. Every card and email goes to you for approval first.

03

It lands, and your rep calls

Tracking confirms delivery and you get a heads-up. A few days later, your rep makes the easiest call of the week: “Hey, did the package show up?”

04

The emails run on their own

An email sequence goes out in your rep’s name, starting the day after delivery. If your team doesn’t call, the emails still do the work. If they do, the emails back them up.

Open package with engraved coasters, a handwritten card, and a QR code card
What lands on their desk: the item, a handwritten card, and a QR code.
Phone showing a page that reads Hey Sarah, this is for you
Where the QR code takes them: a custom landing page with their name on it.

here’s the actual difference

Email competes for attention. A package earns it.

Cold email, alone

  • One of hundreds in the same inbox
  • Often lands in spam before anyone sees it
  • Easy to scroll past without a second look
  • Sounds like every other cold email
  • No way to know if they ever saw it
  • Can make your brand look spammy to top prospects

A Well Sent Mail package

An opened Well Sent Mail package with a framed magazine cover in bubble wrap and a handwritten note
  • Arrives somewhere it can be seen and held
  • Delivery is tracked, so you know the moment it lands
  • The follow-up emails reference something that actually happened
  • Gives your rep a real, specific reason to call

real examples

A few packages I’ve pitched

These are ideas I’ve built for real companies. They’re examples, not a menu. Yours gets designed around who you sell to, and the only rule is that it has their company on it, not yours.

for your biggest prospects

The magazine cover

A framed cover of a major business magazine, dated a year out, with their company as the cover story and the outcome you deliver as the headline. Printed on glossy stock and shipped bubble-wrapped.

“This is next year’s cover. Fifteen minutes and I’ll show you how we get there.”

Example of a framed magazine cover package
Folding wooden chess set with a company name engraved on the edge

Engraved chess set

A folding travel board with their company name along the edge. For the prospects who have never replied.

“Picking a partner is a chess move, not a coin flip. Want to compare openings?”

Bamboo cutting board engraved with a company name

Engraved cutting board

Bamboo, with their name on it. It lives in a kitchen for years. For the wider list.

“We cut the list to the best. This is what’s left on the board.”

Custom lunch box

A classic insulated lunch box with their company name on the front. For the prospects worth a lunch meeting.

“Your next lunch meeting is already packed. Want to pick a day?”

Something built for you

Tell me who you sell to and your budget per package. I’ll come back within a day with three ideas that fit, with the cost on each.

Nothing with your logo on it. They’ve got a drawer full of that already.

Get 3 package ideas

no fine print

What every campaign includes

Included

  • The list, built with you and verified twice
  • The item, personalized to each prospect
  • A handwritten card in your rep’s name
  • A page with each prospect’s name on it, linked from a QR code in the box
  • Tracked shipping and a heads-up when each one lands
  • An email sequence in your rep’s name, starting the day after delivery
  • Every card and email sent to you for approval before it goes

Not included

  • The phone call. That’s your team’s, and it’s the best part.
  • A second round after the sequence ends. That’s a new campaign.
  • A custom client dashboard. You get view-only access in Instantly, plus a weekly status update.

Pricing depends on the package and your list size. You’ll get exact numbers on the call, or with your three package ideas.

the practical part

How the engagement actually runs

14–28 days

From kickoff to the first package on a desk.

Weekly updates

You get view-only access in Instantly, plus a weekly status update from me.

Full approval

Every card and every email goes to you for approval before it ships or sends.

no call needed

Get 3 package ideas for your company

Tell me who you sell to and I’ll send back three packages for them: what’s in the box, what the card says, and what each one costs. It takes me about a day. No call, no pitch. You can just look.

This opens your email app with everything filled in. Hit send there and it comes straight to me. I only use your details to send you the ideas.

worth answering upfront

Questions people ask early

What happens after I book a call?

We talk through who you sell to and pick the package that fits. Then I send a proposal with exact pricing for your list. Nothing ships until you’ve approved every card and email and paid upfront.

How much does it cost?

It depends on the package and the size of your list, so there’s no flat number on this page. I’ll walk you through exact pricing on the call and follow up with a proposal. If you want a feel for it first, the three package ideas come with a cost on each.

Who makes the packages?

I do. I source the item, personalize it, write the card, pack it, and ship it from Austin. Engraving in bulk is the one thing I send out.

Who makes the phone calls?

Your team does. When the package lands, your rep calls and asks if it showed up. It’s the easiest call they’ll make all week. I don’t sell calling, and if your team doesn’t call, the emails still do the work.

How fast can we start?

14–28 days from kickoff to the first package on a desk, depending on the item and the size of your list.

Is there a minimum order size?

Campaigns start at 25 prospects.

How does payment work?

100% of the project cost is due upfront at kickoff. There’s no deposit-and-balance split to track.

What happens if a package arrives damaged?

Tell me and I’ll reship it at no cost. I don’t carry pre-paid insurance on shipments, so flag it quickly and I’ll move fast.

How did you get my email?

If you got a cold email from me, I pulled your contact from a B2B database and you matched the kind of company this works for. Every email has a line at the bottom to make it stop, and I mean it.

What results should I expect?

I won’t quote you a number I haven’t earned yet. What I can tell you is that a package gets opened when an email often doesn’t, and that the “did it show up?” call gets answered. When I have a campaign’s real numbers to share, they’ll be on this page.

Do you handle email compliance?

Yes, every sequence follows standard CAN-SPAM opt-out practices.

Let’s get a package on someone’s desk.

Book fifteen minutes and tell me who you’re trying to reach. We’ll figure out which package fits and what it costs.

or send me a message

I reply within 12–24 hours, Monday through Friday.